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Seifert for governor

Creative director slash writer slash designer ampersand other stuff

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This installation for online therapy app, called #PopupTherapy, was set to raise awareness and inspire transparency (both literally and figuratively) in mental health care. The goal was to show that therapy can be accessible and affordable, and — above all — that it's nothing to be ashamed of. Anyone could stop by, relax and get a free 15-minute session with a professional. The installation generated over 90 million impressions.

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